Catching Up with ADP

Linda Merritt, HRO Research Analyst, NelsonHall

The recent passing of long-term U.S. Senator Frank Lautenberg reminds us of his early role in the formation of what became ADP, a founding member of HR outsourcing. In the early 1950s he was engaged in selling insurance and sold a policy to two young New Jersey businessmen, Henry and Joseph Taub. The Taub’s were pioneering a then new concept; payroll outsourcing. The brothers knew payroll processing and Lautenberg knew sales and marketing. Lautenberg took a risk and joined the Taub brothers and together they created a new industry.

Establish Operating Principles

By the time the company incorporated in 1961 the three leaders established principles that still guide the company some 60 years later. Following are a few of the principles they put in place.

Focus on Business Markets that Offer Significant Growth Opportunities

ADP has always pursued growth through new market opportunities, both by expanding it service lines and by entering new geographies. Much of the early growth was through acquisitions, as well as organic growth. Lautenberg retired as CEO from ADP in 1982 having made over 100 acquisitions!

Over time, ADP became a global player. An early acquisition was GSI, a large payroll and HR services company in Europe. The latest 2013 acquisition is Payroll S.A. to expand LATAM payroll capabilities to Chile, Argentina, and Peru. In the last few years major acquisitions included Workscape (benefits), The RightThing (RPO) and SHPS (benefits).

Embrace Technological Change to Enhance Product and Service Offerings

By the early 1960s ADP had moved from manual operations to the pre-computer punch cards and on to leasing its first computer: an IBM 1401 mainframe. That willingness to continue to embrace the new is seen in ADP’s successful launch of a series of cloud-based SaaS HR technology and BPO service platforms, including Workforce Now (1k-20K employees), Vantage HCM (50-3k employees), and GlobalView for multi-nationals. Together, the three services support more than 40k clients.

The company has also launched extensive mobility options, including RUN powered by ADP for small business mobile payroll and ADP Mobile Solutions for access to a broad range of information and transactions spanning time and attendance to benefits and pay cards.

Attract and Retain Motivated and Talented People

ADP has grown into a $10bn global outsourcing business with one of only four remaining AAA credit ratings in the U.S. With ~570k clients across 125 countries, we know customers support its line-up of services and proprietary developed technologies. What about people? A few recent awards tell the story:

• Ranked second on Fortune’s 2012 list of America’s Most Admired Companies in Financial Data Service
• Ranked in the Top 50 on IDG’s Computerworld 2012 list of the 100 Best Places to Work in Information Technology (IT)
• Named to the 2012 Working Mother 100 Best Companies, for the third time.

We therefore need to ask the question of prospective purchasers: does your prospective or current HRO service provider have long-term guiding principles and can you see evidence of them in action? Because ADP does.

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Benefits Outsourcing is Blooming

Linda Merritt, HRO Research Analyst, NelsonHall

Benefits administration is producing a bountiful crop of new and expanding services. Recent contract award announcements included ADP, Aon Hewitt, Ceridian, Equiniti, Fidelity, Mass Mutual and Merrill Lynch. A wide range of industry segments were represented: banking; food; education; non-profits; hi-tech; pharmaceuticals; and travel. This week, I have taken a look at some of the newer benefit outsourcing “crops” that are starting to grow nicely.

Managed Retirement Accounts

Fidelity’s relatively new managed retirement account offering – Fidelity Portfolio Advisory Service at Work – was designed to address the low rate of adequate preparation for retirement by many employees by combining Fidelity Investments plan sponsor customized portfolio active management services with auto enrollment and available advisory services to help bridge the gap in achieving retirement goals from a defined contribution plan. The service grew in both participants and assets by 50% in 2012. Already in 2013, another 135 new clients have been added, bringing the total to more than 1,800 plan sponsors.

• Fidelity awarded a contract for Portfolio Advisory Service at Work by ADM.

Health and Wellness

ADP’s Vitality wellness solution supports employers with between 50 and 1,000 employees manage rising healthcare costs and also reduce employee absenteeism. Vitality’s incentive-based program includes an interactive wellness portal, health risk assessments, biometric screenings and personalized wellness plans with recommended goals and activities. It integrates with social networking sites, mobile applications and fitness technologies; and when employees achieve planned goals, they earn points towards lowering their health plan contributions. The service is also integrated with ADP’s payroll services.

• ADP awarded a contract by Jackson Companies for ADP Vitality services.

Benefits Bouquet Bundles

HRO buyers want multiple related services from one vendor under one contract; and health and wellness lends itself to packaging separate services into bundles. Ceridian’s LifeWorks.com combines EAP, work-life, and wellness services into one program with its own portal and mobile access. Also available is Health Coaching – a program for high-risk employees that provides access to comprehensive health assessments and personalized guidance programs – and Client Value Dashboard – included for employers to monitor reports usage data and ROI information.

• Ball State University chooses Ceridian’s LifeWorks.com

Private Employer Exchanges

Mercer’s Marketplace allows employers to improve management of their benefits spending and administrative responsibilities for active employees. Employers determine how much to contribute toward the cost of their benefits program and can select from a range of insured and self-funded products and providers. The platform includes full benefits outsourcing and provides employees with call center and online decision support.

• Mercer recently announced names of 10 of its 20 national, regional and state carriers that have joined Mercer Marketplace for providing core medical and voluntary benefits.

A good garden has a variety of plants. Some base crops are evergreen like benefits enrollment and management services, while others are changed out to meet growing market demand. Benefits HRO: how does your garden grow? Very well thank you.

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Paradise by the (HR) Dashboard Light

Waxing nostalgic, I couldn’t resist using the title of Meat Loaf’s 1977 hit song for the title of this blog. And although “paradise” may be a bit of a stretch, dashboards are a vital tool in HRO as they enable both clients and service providers to gain real-time access to critical data – such as provider and outsourced process performance – via a graphical display.

There are a number of different types of dashboards in use today, including those which track and measure service level agreement (SLA) performance, those which are part of analytics services and used more broadly to track and display HR metrics and track strategic initiatives, and those which benchmark a variety of an organization’s HR-oriented characteristics against industry standards. Today I’m focusing on SLA performance dashboards, but we’ll cover other types in future blogs.

SLA performance dashboards are used to monitor, measure and regularly report on a provider’s adherence to the contractually agreed upon service levels. Dashboard findings are typically gathered by the provider and reported on a monthly basis to senior executives, HR leaders, operational managers and their teams, and key stakeholders within the client organization to enable a quick, at-a-glance view of provider performance against the agreed upon SLAs.

While it varies among client companies, commonly tracked SLAs include:

• Payroll timeliness and accuracy versus the agreed upon target

• Recruitment cost and time to hire as compared to the agreed upon benchmark standard

• System availability versus the agreed upon target

• Time to resolve Tier 1 and Tier 2 inquiries as compared to the agreed upon target. An example of a Tier 1 SLA is for a call center to answer 80 percent of calls within 30 seconds, and a Tier 2 is for 95 percent of cases closed within two business days

• Customer satisfaction versus the agreed upon target

These dashboards depict the status of each service level with a stop light-style indicator. Green confirms the service level has been met or exceeded. Yellow warns the service level is in danger of being unmet unless corrective action is taken. And Red means the service level was missed and immediate corrective action must be taken to resolve the problem, root cause analysis conducted and process improvements put in place to prevent it from happening again.

A Red may also mean providers face financial penalties. In my own experience from my days at AT&T and in intervieiwng over 150 buyers and providers, financial penalties are rarely assessed for a missed service level. The most important things the client and provider are concerned with are immediately resolving the service level failure and preventing a miss from happening again. If Green status is maintained in the subsequent measurment periods, it’s likely no penalty will be assessed. Most buyers and providers understand the focus needs to be on a spirit of partnership to work through problems and prevent them from recurring, rather than creating a contentious relationship.

Dashboards are also commonly used in monitoring the progress of major HRO projects tracking key activities, timelines and budgets. The project managers may need huge and inticrate charts and spreadsheets, but a one page summary with clear indicators is more useful in executive and governance meetings.

As NelsonHall recently published in its report HRO Analytics: Utilizing Analytics to Improve Outsourcing Experiences, dashboards are a useful vehicle to display analytics as well as benchmarking and SLA data. In my role at AT&T I found the dashboards we used were very useful tools to keep everyone informed and focused on any needed issue resolutions, as well a good way to reinforce the efforts and activities it took even when things were going well. Stay tuned for future dashboard-related blogs.

Gary Bragar, Lead HRO Analyst, NelsonHall