Kenexa’s Analyst Day and 7th World Conference – A Winner: Part 1

Gary Bragar, HRO Research Director, NelsonHall

Kenexa’s October 16^th analyst day included:

• A conversation with CEO Rudy Karsan
• Product overviews
• Business unit highlights
• A customer panel
• One-on-one meetings with executives including Rudy and CMO Tim Geisert.

IBM’s acquisition of Kenexa, which is expected to close by the end of the year, could only be talked about in limited discussion. Kenexa employees will be integrated during 2013. Initially, IBM’s RPO business will be integrated into Kenexa’s RPO business and will be named IBM Kenexa RPO. The group will report into Rudy, who will then report into Alistair Rennie of IBM. Phase 1, occurring through 2013, will be business as usual with IBM as a new source of business for Kenexa, a very large channel. Phase 2 will be integration into IBM.

In addition to RPO, key assets Kenexa brings to IBM include SaaS, innovation, and the ability to get big data into IBM’s warehouses (e.g., Kenexa has 100m employee touches a year globally). Kenexa’s 2015 revenue projection will be doubled with IBM’s added social capabilities and analytics (IBM will demo this at its conference in January 2013).

Below is an overview of Kenexa’s new products and services that were presented by the respective product manager. The presentations also included videos and a one-page user-friendly brochure.

• RapidHire: 2x BrassRing’s high-volume hiring module (ideal for the retail, restaurant, and hospitality sectors)
• 2x Onboard: used in ~50% of contracts (including many global deals for cost savings and compliance), improves the employee experience (with mobile access available) by:
  • Making introductions before the employee’s first day
  • Helping new hires understand the culture
  • Conducting employment eligibility verifications for new hires
  • Providing new hire surveys, which can be scheduled at any time
  • Assisting internal employees and contractors who have been transferred
• 2x Perform: includes performance, succession, and compensation management
• Learning: includes a new social LMS, content management, and Hot Lava to develop content on all mediums (i.e., tablets, mobile devices, and PC’s)
• Engagement: highlights include a mobile feedback application that can be used for immediate feedback from meetings / events, employee surveys, and 360 degree feedback
• Global Talent Management: clients include Shell, Exxon Mobil, Walmart, BP, Yum (in China), and Huawei (in China); 2012 sales included the suite of recruitment, learning, and performance management; EMEA sales grew 40%, mostly from competitor conversions
• Compensation Management (part of 2x Perform): added ~500 new compensation clients YTD 2012 including Ernst & Young, Cox Enterprises, and Cracker Barrel.

For more information on these products and services, please see my prior blog entries, Kenexa’s vendor profile, and the NelsonHall database.

Kenexa is also continuing to develop its survey, assessment, and leadership development capabilities with recent contract awards including Amazon, Campbell’s, and Cargill announced October 16^th.

Stay tuned for part 2 later this week, which will include RPO highlights.

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The Parable of IBM and Kenexa: Part II

Linda Merritt, HRO Research Analyst, NelsonHall

It’s common for major HRO announcements to be followed by a conference call, and sometimes one-on-one briefings are also offered for analysts as in the case of the IBM and Kenexa deal.  Naturally, the NelsonHall HRO team including myself, Gary Bragar, and Amy Gurchensky took advantage of both opportunities.  

IBM’s Own View

The initial announcement was largely from the perspective of the IBM Social Business group that will add Kenexa’s HCM capabilities to its combination of social media, content management, and analytics. IBM believes that this creates value through the application of social technology to front office processes and generates ROI by creating social networks of expertise that leverage analytic insights to improve business processes. In sum, a “Smarter Workforce.”

It is the Whole Elephant…

In Part I, I compared the various views of the IBM and Kenexa news to the analogy of the blind men and the elephant. The answer is that all of the following interpretations are rationales of the deal:

• Builds upon IBM’s social media, analytics, and professional services including BPO
• Brings valuable software, HRO expertise, as well as talent management capabilities
• Increases competition and cross-selling to both IBM’s and Kenexa’s base of Fortune 500 customers
• Delivers value to C-suite executives, HR executives, and the whole value chain of management and employees.

…and Much More

The IBM Global Process Service’s HRO team was involved from the start and will be deeply involved throughout the integration process. RPO services will be combined creating an even bigger global footprint with new service centers including three in the U.S. Kenexa’s learning platform will be reverse engineered to support IBM’s learning services. There are also other parts of Kenexa that can be kept or spun off such as compensation services, behavioral sciences surveys and assessments, and middle market customers.

Kenexa will be a wholly-owned subsidiary for the first year to allow time to determine the best options for unleashing the full value of the deal. Kenexa brings innovative and collaborative intellectual capabilities and a portion of the value is greater than the “stuff” that can be divided up. Even with Kenexa’s leadership intact, the decisions will be many, with lots of players due to the matrix nature of the services and opportunities adding to the normal M&A complexities.

IBM’s Smart Workforce incorporates the concept of the boundary-less enterprise that works across the “whitespace” between processes and organizational silos. IBM wants to make human capital management an integral part of business operations by enabling people to unleash their talent when, where, and how it is most needed to create measureable value.

We each see the world through our own lens of experience and expectations, and sometimes the truly new and innovative “elephant” is harder to see. IBM and Kenexa can create the truly new and we should all hope they do. HCM, HR, HRO, HR tech, IT, social media, and more will have to raise their game to benefit from the new technology, services, and consulting opportunities. And that is a good thing!

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