Kenexa’s Analyst Day and 7th World Conference – A Winner: Part 1

Gary Bragar, HRO Research Director, NelsonHall

Kenexa’s October 16^th analyst day included:

• A conversation with CEO Rudy Karsan
• Product overviews
• Business unit highlights
• A customer panel
• One-on-one meetings with executives including Rudy and CMO Tim Geisert.

IBM’s acquisition of Kenexa, which is expected to close by the end of the year, could only be talked about in limited discussion. Kenexa employees will be integrated during 2013. Initially, IBM’s RPO business will be integrated into Kenexa’s RPO business and will be named IBM Kenexa RPO. The group will report into Rudy, who will then report into Alistair Rennie of IBM. Phase 1, occurring through 2013, will be business as usual with IBM as a new source of business for Kenexa, a very large channel. Phase 2 will be integration into IBM.

In addition to RPO, key assets Kenexa brings to IBM include SaaS, innovation, and the ability to get big data into IBM’s warehouses (e.g., Kenexa has 100m employee touches a year globally). Kenexa’s 2015 revenue projection will be doubled with IBM’s added social capabilities and analytics (IBM will demo this at its conference in January 2013).

Below is an overview of Kenexa’s new products and services that were presented by the respective product manager. The presentations also included videos and a one-page user-friendly brochure.

• RapidHire: 2x BrassRing’s high-volume hiring module (ideal for the retail, restaurant, and hospitality sectors)
• 2x Onboard: used in ~50% of contracts (including many global deals for cost savings and compliance), improves the employee experience (with mobile access available) by:
  • Making introductions before the employee’s first day
  • Helping new hires understand the culture
  • Conducting employment eligibility verifications for new hires
  • Providing new hire surveys, which can be scheduled at any time
  • Assisting internal employees and contractors who have been transferred
• 2x Perform: includes performance, succession, and compensation management
• Learning: includes a new social LMS, content management, and Hot Lava to develop content on all mediums (i.e., tablets, mobile devices, and PC’s)
• Engagement: highlights include a mobile feedback application that can be used for immediate feedback from meetings / events, employee surveys, and 360 degree feedback
• Global Talent Management: clients include Shell, Exxon Mobil, Walmart, BP, Yum (in China), and Huawei (in China); 2012 sales included the suite of recruitment, learning, and performance management; EMEA sales grew 40%, mostly from competitor conversions
• Compensation Management (part of 2x Perform): added ~500 new compensation clients YTD 2012 including Ernst & Young, Cox Enterprises, and Cracker Barrel.

For more information on these products and services, please see my prior blog entries, Kenexa’s vendor profile, and the NelsonHall database.

Kenexa is also continuing to develop its survey, assessment, and leadership development capabilities with recent contract awards including Amazon, Campbell’s, and Cargill announced October 16^th.

Stay tuned for part 2 later this week, which will include RPO highlights.

Interested in reading the latest HRO news from NelsonHall? Subscribe to our newsletter by clicking here.

A Double Dose of Kenexa

Last week, Kenexa announced Q3 revenues and held its annual analyst relations meeting. Revenues for Q3 2011 were $75.7m, up 59% year-over-year. Subscription services were up 38% to $55m, professional services increased by 102% to $22.2m, and RPO was up 26% at $20m.

The top 80 customers averaged $1.6m in annualized revenues, up $.4m over Q3 2010. Sixty new “preferred partner” clients were added during the quarter (each with over $50k in annual spend), up 50% Y-o-Y. Three large client deals closed in the quarter including Baker Hughes and a life sciences company, all of which Kenexa won against multi-vendor partnerships with its breadth of talent management services available from a single vendor, a differentiating factor.

In addition to increasing its revenues and client base, Kenexa is integrating aquisitions, setting up new partnerships, and doubling down on the pace of new service developments and introductions. The integration of Salary.com is ahead of plan and some of the largest compensation deals in Salary.com’s history were just signed. Its new alliance with SkillSoft provides an enriched option for learning as part of an end-to-end talent management solution, adding to its coverage of one more key talent management base.

The latest “2x” service, Kenexa’s 2x Perform, was launched for early adopters. It is an integrated, enterprise-level performance management, succession, and compensation planning system. The new SaaS service joins the likes of 2x Brass Ring, 2x Onboard, and 2x Mobile. In 2012, 2x Perform will be expanded to all markets and 2x Assess will add to the growing survey and assessment product line. The feature and function basics are also a development priority with enhancements to the user experience underway.

We also heard live from several clients and while each had very different recruiting and talent challenges, each saw the same strengths in Kenexa. The right technology and service bells and whistles are there, but as one client said, “the technology makes you productive, the relationship makes you successful.” And it was the relationship aspects that each client highlighted including a focus on client success from the executives to the account teams.  Part of Kenexa’s high revenue growth is coming from an increase in the number of services sold in new contracts and service additions by existing clients. How do you really know you have great customer satisfaction? When they trust you with a greater share of their wallet.

With good news on all fronts, the management team mood was expansive and the conversations wide-ranging at the analyst event. From the presence of four generations in the workforce and the shortage of talent when and where needed, to the global impact of the economic crisis in Greece, talent management ties in one-way or another to much of what we see happening around us. Expect to see Kenexa there, on the front lines, helping clients around the world create improved business results through the many elements of talent management.

Linda Merritt, Research Analyst, HRO, NelsonHall

Interested in reading the latest HRO news from NelsonHall? Subscribe to our newsletter by emailing amy.gurchensky@nelson-hall.com with “HRO Insight” as the subject.